In a world where beauty standards often lean toward straight, sleek hair, Tracee Ellis Ross has boldly redefined the narrative with Pattern Beauty. Launched in 2019, Pattern Beauty is more than just a hair care brand; it’s a movement that embraces and celebrates the beauty of natural curls, coils, and tight textures. Born from Ross’s personal journey of self-acceptance and her desire to provide quality products for underrepresented hair types, Pattern Beauty has quickly become a beacon of inclusivity in the beauty industry.
A Personal Journey Inspires a Brand
Despite being the daughter of legendary singer Diana Ross, Tracee Ellis Ross faced her own challenges with her natural hair. Growing up, she often felt disconnected from the beauty ideals presented in mainstream media. Her decision to embrace her natural curls was a transformative experience, one that led her to realize the lack of products catering specifically to curly and coily hair. This realization sparked the creation of Pattern Beauty, a brand dedicated to providing high-quality, effective solutions for textured hair.
Crafting Products with Purpose
Pattern Beauty’s product line is a testament to Ross’s commitment to quality and inclusivity. The brand offers a comprehensive range of products, including shampoos, conditioners, styling creams, gels, and tools, all designed to cater to the unique needs of curly, coily, and tight-textured hair. Each product is formulated with nourishing ingredients that promote hair health and enhance natural curl patterns. For instance, the Palo Santo Hydration Shampoo and Leave-In Conditioner are popular for their moisturizing properties, while the Styling Cream and Curl Gel provide definition and hold without flaking or residue.
One of the standout features of Pattern Beauty is its commitment to inclusivity. Recognizing that curly and coily hair comes in various types and textures, the brand offers products tailored to different needs. Whether someone has loose waves or tight coils, Pattern Beauty provides solutions that cater to every curl type. This approach ensures that every individual can find products that work best for their unique hair texture.
Innovating the Curl Experience
In 2023, Pattern Beauty expanded its offerings by introducing its first heat styling tool: The Blow Dryer. Designed specifically for textured hair, this lightweight dryer features multiple heat and speed settings, a cool shot button, and an ion switch to reduce frizz and enhance shine. Ross emphasized that the development of this tool was a dream come true, as it was part of her original vision to provide a comprehensive hair care experience that includes both styling and maintenance tools.
Leadership and Growth
Since its inception, Pattern Beauty has experienced significant growth. In October 2023, the brand appointed Christiane Pendarvis as co-CEO, alongside Tracee Ellis Ross. Pendarvis brings extensive experience in retail and brand development, having previously served as Co-President of Savage X Fenty. Her appointment signals a new era of expansion and innovation for Pattern Beauty, as the brand continues to solidify its position as a leader in the textured hair care industry.
A Commitment to Community
Beyond products and leadership, Pattern Beauty is deeply committed to fostering a sense of community and empowerment. The brand actively engages with its audience through educational content, including a comprehensive Curl Guide and quizzes to help individuals identify their specific hair needs. Additionally, Pattern Beauty partners with various organizations to support initiatives that promote diversity and inclusion within the beauty industry.
Looking Ahead
As Pattern Beauty continues to grow, its mission remains steadfast: to celebrate and uplift the beauty of natural curls and coils. With a strong foundation built on authenticity, quality, and community, the brand is poised to inspire future generations to embrace their natural beauty with confidence and pride.
